Leista Burnett Resume - Marketing / Print / Web Design

Qualification Summary

An ambitious self-starting individual, fully professional in performance, attitude and approach. Offers over fifteen years experience of successful Print & Web Design and Online Marketing.

Computer Proficient –

MS Word, Excel, Access, PowerPoint, Outlook, QuarkXPress, InDesign, Flash, Dreamweaver, Illustrator, PhotoShop, Digtial Photography, DHTML, CSS, JavaScript, SEO, PHP, E-commerce, Email Blasting, FTP, Domain Registration, Gateway setup. MAC or PC environments

Professional Experience

As www.bbased.com WebGURU, I worked directly with clients to evaluate marketing goals and make online and interactive recommendations. With 15 years experience in design and programming, my expertise encompasses SEO optimized Website design, Internet Marketing Strategies, E-commerce (shopping carts), E-mail campaigns, Flash development and so much more. My many years experience as a print designer also contributed to my unique understanding of integrated print and interactive solutions. Once a strategy has been determined, I took the lead on programming and implementation.

CGCDesign.com - Print / Web Design Firm ( Sr. Web/Graphic Designer / Team Leader)

4 person Print / Web Design Firm with high-end clients throughout South Florida - take a look at our client list on the website! www.cgcdesign.com
Managed company's Marketing through Chamber of Commerce / Business Networking International
Quoted All Web Design Projects
Online Business consultation for clients
Designed and created all graphics, website for www.cgcdesign.com
Design, Programmed & Submitted all website projects for clients
Designed, Laid out all E-mail Blasts for clients
Set up all domains and gateway for clients
Designed & Created Ecommerce sites (shopping cart) for clients
Client Corporate Identity - Logo Design / Collateral / Website / Mobile Graphics
Managed one of our largest client's account - The Maltz Jupiter Theater-- an $80,000 account
(5 Playbills - 78 pages of seasonal plays/musicals program collaterals, ads, posters and displays etc.)

Response Ink / The Profit Center - Copywriting Company ( Sr. Web Designer)

Worked with the President / Vice President
Online business consultation
Designed and created all graphics, website, logos, blog, 2 ezines, shopping cart, IQtest
Site Design & Programming
Flash Design
Blog
ShoppingCart
E-zine #1
E-zine #2
IQ-Test
Cleaned, uploaded and managed database on Constant Contact
Laid out & E-mail Blasted both ezines weekly
Laid out and blasted 3rd party emails
Product promotions
Set up all domains and gateway for sites
Created shopping cart template on 1Shoppingcart.com
Corporate Identity
Site Submission
Here's what Clayton Makepeace, President said - "Leista is, quite simply the best web designer and programmer we have ever worked with."

Odyssey Media - A Marketing & Communications Company (Web Designer - Marketing Manager)

Worked with the President / 5 Sales Directors / Editor / Production Manager / Art Director
Managed 3 Marketing Coordinators
Public Relations for all of the company events
Promotions, brand development and market research
Build and drive Corporate Identity
E-mail blast Travel club / corporate newsletter and press releases / news
Generated Press Releases on company news
Designed & Created Ads, Brochures, Catalogs, Flyers, Inserts, Posters, labels
Designed & Created a new user friendly website - odysseymc.com
Produce Banners, Presentations, Videos – Travel VHS, DVD & CD for clients.
Established relationships with affiliates for website advertising and marketing purposes
Established relationships for the company's magazine / advertising / Sales & Marketing purposes

SGM, Inc. – (2 Divisions – Tile & Pool Manufacturer) (Marketing / Print-Web Designer)

Support Vice President, National Sales Managers, Customers, Printers, Broadcasting Stations, Magazine Publications, Web companies, Architects and Newspapers
Promotions, brand development and market research
Created and publish company newsletter
E-mail blast daily bulletins and news
Creation of affinity programs for targeted customers, and monitoring of competitive activities and trends
Generate Press Release on new products and company news
Design & Create Ads, Brochures, Catalogs, Flyers, Inserts, Posters, labels, Certificates, forms, Info. Sheets, Price list and Sample cards.
Produce Websites, Banners, Presentations, Videos – VHS, DVD & CD for SGM and customers.
Coordinate & attended all tradeshows (about 25 year round), golf tournaments and membership affiliation functions.
Established relationship with sites / avenues for advertising / cooperative marketing purposes
Revamped and managed website sgm.cc

CTS Financial Publishing Inc. – (Online Trading Company) Internet Marketing / Print Design / HTML Specialist

Worked with IT team to manage and promote site (ctstrader.com)§ Brand Development and market research
Prepared and presented Internet Marketing plan and publicity materials to Director of Marketing and President.
HTML coding to help shape the most user-friendly, informative, intuitive Website and its store.
Created and managed various Flash and animated banners ads marketed on other sites.
Produced forms to/and measured campaigns response rate to recommend more advertising spending or not.
Established relationship with sites / avenues for advertising / cooperative marketing purposes.
Constantly reworked weaker tactics to drive sales / leads.
Formed alliance programs that drove traffic to site.
Produced a CD-ROM that is an electronic promotion on disk that was mailed out to hundreds of thousands of prospects to lure them into site and/or motivate them to buy a subscription.
Worked constantly to enhance the logic engine of the site so that the site’s sales abilities go up and up.
Helped out with some non-web marketing efforts such as various Direct Mail campaigns.
Created Text-based teasers ads from existing materials for site and print ads. Wrote email marketing materials that make customers want to come to the site or click through to the store to buy something.
Used company hardware/software to create promotional video clips for Windows medial player to sell the CTS wares.
Set up relationships with streaming host such as Broadcast.com to host the clips on their servers.
Search engine submission preparation and execution through in-house and out-sourcing.

Accreditation

Florida Atlantic University - Computer Science
Palm Beach Community College - A.A. Marketing
New England Institute of Technology - Visual Basic Programming